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1·This concept is referred to as brand equity.

这个观念涉及到的就是品牌资产。

2·However, brand equity is not always positive in value.

然而，品牌资产不是总能价值为正。

3·Building brand equity is the key task for brand marketing.

创建品牌权益是品牌建设的核心任务。

4·Brand equity is one of the most valuable assets in a enterprises.

品牌资产是一个企业最有价值的资产之一。

5·David Fowler: science brand equity is the value science brings to a brand.

大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。

6·The marketing mix should focus on building and protecting brand equity.

市场营销组合应关注建设和保护品牌资产。

7·Data equity, to coin a phrase, will become as important as brand equity.

数据资本(自造一个词汇)将和品牌资本一样重要。

8·Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差，就导致负品牌资产。

9·The brand equity concept means that brands are worth monetary value to companies.

品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。

10·Good brand valuation models are able to attribute the key drivers of brand equity.

良好的品牌估价模型可成为品牌价值的核心驱动器。