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1·Philip Kotler, Marketing Management: Millennium Edition, 10e, 2000.

《行销管理︰千禧年版》，第十版，2000年。

2·Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

菲利普·科斯勒曾任该学院营销学教授40多年，对此功不可没。

3·Philip Kotler put forward the theory, Customer Transfer Valuewhich is the theoretical basis of maintaining the customers effectively.

菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

4·After it, Philip Kotler (see article) could follow with his more intellectually rigorous analysis of marketing and his framework for taking it further.

之后，菲利普·科特勒(see article)得以跟随他对市场营销更加理智严格的分析和把市场营销带的更远的结构框架。

5·Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.

菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。

6·Philip Kotler argues that, the customers make purchasing decisions according to the customer delivered value. They'll buy those products which bears the high customer delivered valued.

菲利普·科特勒认为，消费者让渡价值是消费者购买决策的依据，消费者会购买那些他们认为能提供高让渡价值的产品。

7·World Marketing Masters Dr Philip Kotler · customer value to the decision of the factors summarized as follows: currency prices, a time-cost, energy cost and physical costs of four major areas.

世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。