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1·A note about the branding. Microsoft isn't known for its clever (or even coherent) branding, but we truly wonder about the decision to place images of hot air balloons on the bing.com homepage.

顺便提一句，微软的品牌战略一直不太成功，但是我们这次真的好奇，在bing.com的主页放置热气球有什么含义？

2·When developing a new product, branding is an important decision.

当开发一个新产品，品牌建设是一个重要决策。

3·Brand strength of the decision, branding the decision profit has become the consensus of the people.

品牌决定实力，品牌决定利润已经成为大家的共识。