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1·Don't hide behind a virtual storefront - don't be afraid to let your customers get to know the people they are buying from.

不要躲在一个虚拟商店-不要害怕让您的客户了解他们从哪些人那里购买产品。

2·Online vendors can try to overcome the more impersonal, anonymous and automated stigma of online shopping by making their virtual storefront socially rich.

网上销售商可以尝试克服更多的人情味，不记名，自动化的耻辱网上购物，使他们的虚拟商店丰富的社会。