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1·The basic scope includes four verbal types: Persuasion, notification, debate and inquiry.

其基本范畴包括说服、陈告、辩、问等四大言语类型。

2·As a means of persuasion, rhetoric has been the nucleus of research in advertisements with the verbal contents as the subject. The visual signs are constantly been ignored.

作为劝说的手段之一，言语修辞一直以来是广告研究的核心内容，而视觉符号却一直不受重视。