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1·A website that just sits there, without a consistently strong promotional effort, will continue to underperform.

网站做好了，就放在那里，如果不进行大力度的持续推广，那么这个网站仍然不会产生实际的效果。

2·The promotional effort is to make the product stand out on a store shelf and saytake me home to the customer walking down the store aisle.

推销是为了使此产品在商场的货柜上脱颖而出，并且在客户在商店而过时，觉得此产品是值得买回家的东西。

3·Advertising in all its many forms must work together with other forms of promotion in order to reap the greatest benefits from the total promotional effort.

为了获得整个促销的最佳效果，众多形式的广告必须与不同形式的促销相结合。