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1·This research studies segmentation of private brand customer.

但是，关于中国自有品牌顾客的研究却还很少。

2·Research Perceived Quality of Private Brand Merchandise in Retail Enterprises;

正如商品，包装得当，才能创出品牌。

3·Recently, the research on retailer's private brand has become one of the hottest topics.

近些年来，零售商自有品牌成为供应链管理的热点之一。

4·As a result, the recognition of the key factors affecting private brand purchase intention is very important.

由此，对影响自有品牌购买意向关键因素的识别显得十分重要。

5·To solve them, it is necessary to implement the strategy of private brand and improve the images of private brand.

要解决好这些问题，实施自有品牌战略，提升自有品牌商品形象就很有必要。

6·Abstract: With the increasing competition in retail business, private brand strategy has become a new profit source of retail business.

摘要：随着零售业竞争不断加剧，自有品牌战略成为零售业一个新的利润源泉。

7·In addition, the innate brand also make supermarket chain with other non private brand in the negotiations with suppliers in large room.

除此之外，自有品牌也使连锁超市在与其他非自有品牌供应商的谈判中留有较大的余地。

8·For retail enterprises, retailers' private brand is an important way to strength the competitive advantage and a new source to make profits.

零售商自有品牌是零售企业增强竞争优势的重要途径，是零售企业新的利润源泉。

9·OBJECTIVE: To discuss the necessity, feasibility and methods for exploitation of private brand products in pharmaceutical retail enterprises.

前言：目的：探讨药品零售企业开发自有品牌产品的必要性、可行性和实施方式。

10·In the Chapter 5, the thesis supplies some advices to the building of the private brand in automobile 4s stores from the point of stakeholders.

在第五章中，本文从各个利益相关者的层面来对汽车4s店自主品牌建设给出一些建议。