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1·But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

2·The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.

消费者现在做出购买决定的方式意味着市场营销的影响来源于传统付费媒体之外的一系列因素。

3·Yet as the number of digital interactions increases, marketers must recognize the power that lies beyond traditional paid media.

然而，随着数字互动的日益增多，市场营销人员必须认识到存在于传统付费媒介范畴之外的力量。

4·But in some cases, one marketer's owned media become another marketer's paid media - for instance, when an e-commerce retailer sells AD space on its Web site.

在某些情况下，某营销者的自有媒介会成为另一个营销者的付费媒介。

5·The European Commission notes one case when Intel paid Media-Saturn Holding, Germany’s largest electronics retailer, to sell only computers with Intel chips inside.

欧洲联盟委员会举出一案，即英特尔公司支付给德国最大的电子零售商Media-Saturn Holding公司一笔资金，要求其只销售使用英特尔公司芯片的电脑。

6·The European Commission notes one case when Intel paid Media-Saturn Holding, Germany's largest electronics retailer, to sell only computers with Intel chips inside.

欧洲联盟委员会举出一案，即英特尔公司支付给德国最大的电子零售商Media - Saturn Holding公司一笔资金，要求其只销售使用英特尔公司芯片的电脑。

7·In fact, the way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.

事实上，如今消费者作出购买决定的方式，意味着市场营销的影响力来自于传统付费媒介之外的广泛因素。

8·While traditional paid media such as television commercials and print advertisements still play a major role, companies today can exploit many alternative forms of media.

虽然像电视广告和平面广告这样的传统“付费”媒体仍然发挥着重要作用，但现在的公司还可以利用许多其他形式的媒体。

9·Paid Staff: Not many nonprofits have a full-time staff person doing their social media.

带薪员工 ：让全职员工负责社会媒体工作的非营利组织并不多。

10·Yahoo has long considered itself to be a provider of higher-end media, combining news and features written by its own staff with paid news feeds, and then adding curated links to other sites' content.

雅虎一直将自己视作一个高端的媒体提供商，其内容来源既包括自己员工的采写，也包括付费获得的消息渠道，还有一些是其他网站的链接。