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1·The manufacturer can also support retailer's advertising efforts through a cooperative advertising program.

制造商也可以通过一个合作广告方案支持零售商广告费用。

2·Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.

加盟商能通过连锁加盟体系提供的品牌知名度和合作广告效果获取优势。

3·Positive and negative cross-advertising elasticities imply the presence of both cooperative and predatory effects.

正面和负面的两岸广告弹性暗示在场的双方合作和掠夺性的影响。